Neuroscience is NOT all about the brain.
A lot of neuroscience-based information out there gives everyone the same ideas about different brain regions, how they operate and optimize.
But in real life, with your clients (and with yourself), you will NEVER know which area of the brain is actually activating in any particular way. You will not know that, for example, maybe the anterior cingulate has hyper-coherent activity.
But... you CAN know what your body, breath, eyes, voice and hands are doing.
It's about our embodied experience as humans and it's about knowing how to create change by having instant feedback about what our state is, what systems we are a part of, and how to intentionally disrupt and update those systems to create the change we desire.
If you’re trying to have a wider impact, enhance your position as an authority, attract more clients, you need to stand out. You need to say things other people aren’t saying.
And you need to feel confident that what you are saying is true -true to you, and true in terms of what can be supported by others. That’s where science comes in. But not just any science. Science that is deeply aligned with the transformation you help others gain access to.
